NOAH Big Person?
Ah, the Good Ol’ Days.
We used to send all of our heavy people to a carrier called First Colony Life. They had the most aggressive build tables in the industry, by far.
Know why? Partly because of their mortality studies, but partly because the President and the CEO, years and years ago, weighed a combined 750 pounds.
Alas—those days are gone. But there are still aggressive offers out there for the bigger folk. I have a case on my desk right now where we’re looking at Standard rates on a guy who weighs over 300 pounds.
- I’m going to hold off on any suggestions about where to find this group of people. Suffice to say, like other NOAH Programs, this is a group that tends to meet together, talk together, and support each other.
- The real opportunity here is two-fold:
1. This may be a group of people who believe, and have even been told, that securing a competitive rate on life insurance is impossible. It isn’t.
2. This is a golden opportunity to review existing coverage. Not only does weight vary with each individual, the carriers vary quite a bit in their guidelines. It could be that the client is simply with the wrong company.
- So think “big picture” with these clients. Remember—Build Charts are guidelines, not rules. Look for positive credits—good blood pressure and cholesterol; regular exercise; compliance with doctor’s orders.
Last time I checked…
Many carriers are constantly revising their Build Charts. If you find a policy that’s even just a year old, take another look.