
Diabetes Awareness Month
In August of 2005, my father, Don Mooers, died from complications of diabetes. Prior to that, I had the honor and privilege to work side-by-side with him for 15 years. He was sick for all of them—in and out of ICU, a prosthesis, a glass eye, a kidney/pancreas transplant. He remains my hero, and the bravest […]

I’m Hooked
I love fishing so much it’s weird. I was in a fly-fishing shop a while back, discussing this mutual addiction with the shop owner. “Heck, I’d fish in a bucket before I quit fishing,” he said. My people. Our business is a lot like fishing, and thankfully for both of us, I won’t wax on that […]

MOOCOW: the serial Crossfit lunatic
This week’s MOOCOW is Michael K. Michael is 37 years old, and, quite literally, a marathon runner, and a serial Crossfit lunatic. He did his exam on March 16—literally the FIRST DAY of our county’s ‘stay at home’ status. So what you might call a stressful time. His Blood Pressure readings were high, so he got a […]

It’s a WE thing
This case started way back in September. Of Two Thousand Eighteen. Gas was $2 a gallon. Pet Rocks were all the rage. And Gena Wallis of Wallis Employee Benefits in Palo Alto—who is an absolute ROCK STAR—requested a quote for some Key Man coverage to support a “recently completed Series B funding round”. We love these cases—the buyer is motivated, […]

NOAH Scuba Diver?
So my buddy Monty just got approved at Standard Plus Nonsmoker with Prudential. He’s buying $500k of 10yr term. He’s 52. The premium is less than a hundred bucks a month. Gauging all the work I put in, I guess I’m basically breaking even on the deal. So why am I SO EXCITED I CAN […]
NOAH Heavy Drinker
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NOAH Cannabis Expert
NOAH Cannabis User? What’s up, dude? And welcome to Cali (and other states), where marijuana is now legal. Let’s get this party STARTED. We see a vastly increasing number of applications on those who partake, if you will. Trouble is, we find out after the application has been submitted to the WRONG CARRIER. Like the […]
NOAH Cigar Smoker
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In honor of Breast Cancer Awareness Month
In honor of Breast Cancer Awareness Month, H.D. Mooers brings you what just might be our favorite case. Ever. A young (24), single female student—we’ll call her Amanda– applied for some life insurance. We weren’t sure why, frankly.
NOAH Small Business Owner
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