NOAH Winery Owner?
We admit it.
This one can be kinda fun. Finding clients is pretty easy—they open their doors to the public regularly. “Customer Research” tends to be a truly pleasurable experience.
We’re not necessarily suggesting you bring up the topic of mortality while tasting a crisp chardonnay while wine tasting.
But there is a very legitimate market here—needs that aren’t being addressed—and yes, they’re easy (and fun) to find.
- Wine Country is its own, tight-knit community. They have a region, they have a language, they have a product, and they have a process. Learn it.
- You will NOT be the first insurance agent to try to get their attention—wineries need all types of coverage. But if you do your research, you’ll find that sometimes, their most valuable asset—the PEOPLE—aren’t covered.
- The business side of a winery can be unique. These are often family businesses, concerned about legacy planning; in an industry subject to the whims of nature.
- Many wineries employ ‘key people’. Specialists, scientists, salespeople who the owners will want to keep, if at all possible.
Last time I checked…
- lifeinsuranceforwineries.com was not taken.
- There are MANY brokers and agencies who are experts in insuring wineries—a simple google search will tell you that. But very few have a ‘life person’ on staff, and they’re missing the boat. Work with them.
- Family businesses NEED OUR GUIDANCE.